Tesla Motors and CEO Elon Musk have shaken up the staid auto industry with innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company’s market valuation now rivals that of long-established automakers. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. In Ludicrous: The Unvarnished Story of Tesla Motors, Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla with clear eyes, objectivity and insight. Edward Niedermeyer is an auto-industry analyst, journalist and podcast host.
The first 200 people at this event will receive a FREE copy of Ludicrous: The Unvarnished Story of Tesla Motors.